Chinese Baby Formula Market

Marketing to china it s also an agency.

Chinese baby formula market.

The chinese formula market is currently the busiest in the world with over 2000 brands competing. New regulations are forcing integration and life is becoming harder for smaller companies. And the netherland s royal frieslandcampina s friso. By 2018 the number of brands is expected to fall to around 500.

However that s all set to change. Infant formula in china is an important market which witnessed a major crisis which makes it very dynamic and open to foreign players. And europe accounting for 40 percent of the market. China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023.

Baby formula market in china according to euromonitor international the top five infant formula firms in china are all based in the u s. And of course despite the best efforts to regain the. Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product. According to euromonitor international china s baby formula market will rocket 21 per cent to roughly 32 billion a 47 billion in 2023.